Why Choose Organic?

Healthy planet, healthy you! Organic ingredients are better for you because they contain the highest levels of beneficial vitamins, minerals and nutrients. They're also better for the planet because they are free from contamination by toxic pesticides and chemical fertilisers, better for farmers, their families and communities, the soil, future crops, wildlife, water courses... we could go on. Basically, organic is just better!

Look out for the Soil Association logo, it's your independent guarantee that the absolute maximum of certified organic ingredients are inside.

Climate Change

Given the threat of climate change to people and communities, we think it’s important to lead by example. We generate some of our own renewable energy and were the first high street retailer to be certified CarbonNeutral®.

Protecting Biodiversity

We’re so reliant on nature for our ingredients it makes sense for us work hard to enhance biodiversity. From supporting organic farming, to helping save the bees, we’re passionate about protecting our precious planet.

Our eco-factory

Clad in larch wood and surrounded by native trees and a wildflower meadow, our purpose-build eco-factory in Dorset, Great Britain, is designed to help us minimise resource use and be a naturally inspiring place to work.


We use recyclable packaging, sourced wherever possible from the UK to reduce transport miles. Find out about other steps we’re taking to reduce the impact of our packaging.


Don’t just take our word for it… We work hard to do the right thing throughout our business, but we also realise that there are experts out there who know far more than us about important issues. In a world filled with greenwashing, independent accreditation is your guarantee that things really are what they say they are. That’s why we choose to be scrutinized by the world’s leading independent experts to certify that our business and products meet the highest recognised standards in each field. Our accreditations cover everything from organic certification to sustainable wild-harvesting, fair trade, packaging from well-managed forestry, ethical business practice and carbon neutrality to our vegetarian status and strong stance against animal cruelty – the list (of logos) goes on and on.

Our Accreditations & Certifications:

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